Very often, in order to minimize our risks when opening our own business, we open it in partnership. Many people think it’s bad, many think it’s good. In fact, this is neither bad nor good — it’s normal. If it is necessary in your case — use it. If one…

The title is the first thing you attract a potential visitor to your site. Without the persuasion that turns a websurfer into your visitor, the rest of the copy won’t matter. According to statistics, on average, 8 out of 10 people read headlines, but only 2 out of 10 read…

Customer reviews. Make a separate testimonials page where each client can put in a good word for you. The testimonials page can be separately advertised. Of course, reviews should not be in the spirit of “Everything is fine, thank you”, but meaningful. How to achieve this? Conduct a telephone interview…

Correct domain name. How to compose a domain name: insert keywords into it (phones, design, beauty salon, repair, plumbing, rental, etc.), the name of the region (Florida, San Diego, Texas, NY, and so on). Bad options: phone number (why does it need a user who has not yet visited your…

1. The first need is “comfort”. Some purchases people make for reasons of comfort. Any product or any service can be bought because of comfort. It no longer depends on the product / service, but on the client / buyer. Even if the product / service is not aimed at…

Use text, links, photos, and videos in your posts. Diversity of content increases reaches and user engagement. 2. Use the 80/20 rule: 80% of updates should provide valuable information first of all to the fans, and 20% may be promotions or be of interest to the brand itself in…

SMM consultants are not cheap. However, you cannot do without a high-quality presence on social networks. In such cases, you should pay attention to your own specialists: 48% of CEOs believe social media will be an important component of their corporate marketing strategy; 53% of CEOs are confident that corporate social…

I want to tell you how I got into the business of robotic window cleaning. It started back in 2013 when I first heard about them. At that time, everyone only heard about magnetic window cleaners, and no one knew about robotic window cleaners. At that moment, my future partner…

Social media is another place where you can get your customer flow. And most importantly, remember that if you do not use one of them, you will lose clients from this network. Now almost every year a new social network appears and some of the clients go there. In the…