Goal Management

To achieve results, you must fulfill your goals. But in order to fulfill your goals, the goals must be correct.

Goals should be clear, simple, and written down on paper. If they are not written down on paper and you review them every day, these are not goals. These are wishes.

Let’s look at setting the right goals. Staging using SMART technology.

S (Specific) — Explains what exactly needs to be achieved. For example, to increase profit or increase turnover.

M (Measurable) — Explains how the result will be measured. Those. increase turnover by 20% compared to the previous week. Or increase profit by 10,000.

A (Achievable) — Explains how it is planned to achieve the goal. And is it possible to achieve it at all? For example, increase profits by reducing costs. Or get additional profit by including contextual advertising.

R (Realistic) — Determination of the truth of the goal. Will the completion of this task achieve the desired goal? You need to make sure that this task is really necessary. After setting any goal, ask yourself the question — “Why?”.

T (Timely / Limited in time) — Determination of the time trigger / interval on the onset / end of which the goal must be achieved (task completed). For example, week, quarter, and year.

With the right goals, you can very effectively build the work of your company and your business. If the goal is set correctly, then it will definitely be achieved. There are no wrong decisions — there are wrong goals.

For example:
What is the goal for the year? For what? Why is this? How to reach it? What actions need to be taken to achieve?