Goal management and financial control

I have always been told that I am a systemic person. Yes, it is. I have a lot of tablets in excel for each of my businesses, where I enter all the information and see the whole picture of the business as a whole. Income, expenses, advertising, employees, efficiency, and so on. But I advise everyone to do this — there is nothing complicated about it.

Make it a rule for yourself to record and record all your income and expenses. Spent on advertising — we fix it. We have received sales from this advertisement — we fix it.

At the end of the month, you always need to view your report on all items of expenses and income. Analyze and draw conclusions for the next month. By doing this monthly, you will stop overspending on advertising in time, which does not bring income.

Sales analysis allows you to create a thoughtful and transparent motivation system for your employees, on which they will rely and understand their bonuses at the end of the month or quarter.

Managing goals

To achieve the result, you need to fulfill your goals. But in order to fulfill their goals, the goals must be correct.

Goals should be clear, simple and written down on paper. If they are not written down on paper and you review them every day, these are not goals. These are wishes.

Everyone wants to reach from point A to point B. And it can be done. Getting 20K now, you can get 50K if you set your goals correctly.

Let’s look at setting the right goals. Staging using SMART technology.

S — Specific — It explains exactly what needs to be achieved. For example, to increase profits or increase turnover.

M — Measurable (Measurable) — It is explained in what the result will be measured. I.e. to increase the turnover by 20%, relative to last week. Or increase the profit by 10,000.

A — Attainable, Achievable (Achievable) — Explains how it is planned to achieve the goal. And is it possible to achieve it at all? For example, to increase profits by reducing costs. Or get additional profit by including contextual advertising.

R — Relevant — Determination of the truth of the goal. Is it really possible to accomplish this task to achieve the desired goal? It is necessary to make sure that the execution of this task is really necessary. After setting any goal, ask yourself the question — “Why?”.

T — Time-bound (Limited in time) — Determination of the time trigger /interval at the onset / end of which the goal should be achieved (task completed). For example, a week, a quarter, or a year.

With the right goals, you can very effectively build the work of your company and your business. If the goal is set correctly, then it will definitely be fulfilled. There are no wrong decisions — there are wrong goals.

For example:
What is the goal for the year? For what? Why is that? How to achieve it? What actions need to be done to achieve?
The goal for the month and the goal for the week. Goals of the month, weeks — it is necessary to decompose into days.