Headlines that will increase conversions

Sergei Tolkachev
2 min readApr 22, 2022

The title is the first thing you attract a potential visitor to your site. Without the persuasion that turns a websurfer into your visitor, the rest of the copy won’t matter.

According to statistics, on average, 8 out of 10 people read headlines, but only 2 out of 10 read the rest of the text. You should take this into account and work out the technique of clickable headlines.

And, remember, the better the headline is, the more chances you have to “break” the statistics.

The following types of headers will help you with this:

  1. Header of list
    - 7 things you should know about [your topic]
    - 10 Ways to Beat Poverty
    - 5 causes of obesity
  2. Find out how you can do more of [your theme] with less […]
    Find out how you can get more customers to your site with less advertising investment.
    Learn how to earn more passively without spending more than an hour a week on it.
  3. Like … [Something Meaningful] Which is … [Significant Benefits]
    How to choose an SEO company that will save you money.
    How to choose a mortgage that cuts your monthly payment in half.
  4. How I […]
    How I got rich on a “stupid idea”.
    How I improved my memory in one day.
  5. Secret … [of something]
    The Secret to Successful Blogging.
    The Secret of how my product became a top bestseller on Amazon.
  6. Get rid of … [problem] once and for all
    Get rid of fatness once and for all.
    Get rid of laziness once and for all.
  7. Here is a quick way … [to solve the problem]
    Here’s a quick way to beat the cold.
    Here’s a quick way to teach your baby to walk.
  8. What everyone should know about … [something]
    What Everyone Should Know About SEO.
    What Everyone should know about compiling compelling headlines.
  9. If not […] now, then later you will hate yourself
    If you don’t enter the market now, you will hate yourself later.
    If you don’t exercise now, you’ll hate yourself later.
  10. The lazy way […] in … [something]
    The lazy way bloggers write headlines.
    Dad’s lazy way of cooking baby food.
  11. If you […], you can […]
    If you are a blogger, then you can make money on your hobby.
    If you are a non-smoker, you can get a 45% discount from us.

--

--

Sergei Tolkachev
0 Followers

Entrepreneur, businessman, owner of two companies. CEO of Home Robot LLC (2017-present)