No need to choose partners from classmates

Sergei Tolkachev
2 min readMar 24, 2021

The main problem is the same thinking.

Problem # 1

The first problem that arises when deciding to start such a business is the worldview. Often, people studying in the same specialized institution (university or institute faculty, business school, courses) have approximately the same look at the things around them and generally treat everything in about the same way.

Problem # 2

Single-profile specialists are strong in their field, but in this case, the lack of the necessary knowledge and experience in, for example, the practical implementation of the idea, will lead to failure. Any project needs technologists — those who will build everything. And you also need someone who knows everything about the market for which the business claims. Anyone who can present the product in the best possible way will communicate with the press and people.

Problem # 3

You and your friend may have the same interests, but you don’t know anything about their values. In the process of learning, it may seem to you that the people around you have the same values, views, principles. After all, you had so much fun when you studied together, but! Until you ask each other direct, tough, specific questions, you are at great risk. The very disagreements that did not manifest themselves before will surely surface at the most important moment for the company.

Problem # 4

Business is always fraught with nerves and in itself is an ideal source of conflict. Do you think that you and your friend have an absolutely identical outlook on doing business, and he will go with you to the end? Not at all. Each person has his own line, beyond which he will not dare to cross. Each of us has our own risk tolerance.

Problem # 5

Last but not least, you may actually know the person much worse than you think. Try to conduct a short survey among acquaintances about this topic. The vast majority of people believe that they know their surroundings well. However, if you ask him if those around him know him, then the answer will be unequivocal “no”. And it is true.

It cannot be said that a classmate is a 100% bad option for a joint business. But for business, you need a person who can withstand all the hardships and solve the problems facing a young entrepreneur. It doesn’t matter if he was your friend during your studies or not — this factor should not be the determining factor.

Surround yourself only with people who will pull you higher. It’s just that life is already full of those who want to pull you down.

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Sergei Tolkachev
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Entrepreneur, businessman, owner of two companies. CEO of Home Robot LLC (2017-present)