Proper Website Marketing (Part 1)

Correct domain name. How to compose a domain name: insert keywords into it (phones, design, beauty salon, repair, plumbing, rental, etc.), the name of the region (Florida, San Diego, Texas, NY, and so on). Bad options: phone number (why does it need a user who has not yet visited your site?), only the name of the company (it does not tell anyone anything). Words should be separated by dashes.

Full contact details. A potential client should have a choice of how to contact you: phone, mail, skype, feedback form, location map. It is desirable that the phone number and email address be on each page of the site in a conspicuous place.

Landing pages. For each product you sell, you need to make a separate landing page. Landing page elements: selling advertising text, product photos with captions, various videos, a link to the contact page.

Information articles on the topic. First, informative articles allow you to attract people from search engines. Second, you claim your own expert status. Since the author publishes articles, it means he understands the topic. Therefore, he can be trusted. Thus, articles are one of the hooks that you use to hook a client.

Advertising campaign in Google Ads. You can launch into advertising: product landing pages, informational articles, testimonials page, sometimes the main one (if you are advertising for general queries).

Search engine optimization. Be sure to include keywords in the <TITLE> tag.

Facebook page subscription. Subscriptions are growing at a frantic pace. With the help of a subscription, you can keep people who came to you from a search or from Google Ads. You can duplicate news, articles, promotions and special offers in your subscription. Moreover, it is better to publish articles like this: write the first 2–3 paragraphs, and give a link to the site. I believe that the site should be the basis of the marketing strategy. Social media is just a helper.